What is Gen Up?
Gen Up is a training initiative for emerging digital talent. It is designed for graduates or those new to the industry that have a real talent for creating digital content for multiplatform.
Gen Up is a unique immersion programme which will give you an opportunity to learn from leading experts in multiplatform, games, animation, television, advertising, digital design and marketing. The programme offers a range of expert seminars, hand-on workshops, industry immersion and an internship.
What’s on offer?
During this full-time, five week programme you will receive in-depth training and industry experience through a series of workshops, seminars and internships. Topics for the seminars and workshops will include:
- Digital communications and advertising
- Games and animation
- Television and multiplatform
- Creative ideas for digital media
- Creative pitching
- Professional development (teamworking, interview techniques, networking skills)
This will be complemented by a week at Channel 4 in London immersed in the broadcaster’s operations.
In addition you will spend a week at the BBC experiencing a range of production output in departments.
To complete the programme you will have a week’s internship in a digital media company eg. games, animation, digital design or ad agency.
THIS SCHEME HAS NOW CLOSED AND WILL REOPEN IN 2012
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